Case Study
Multinational paint manufacturer helps create beautiful homes with user-centered color visualization app
OUR CLIENT
This India-based company manufacturers, sells, and distributes decorative paints, coatings, and other related products. By catering to the luxury, premium, and economy market segments, the company dominates its industry category with more than a 50% market share. Operating dozens of manufacturing facilities across approximately 10 countries, the company generates nearly ₹4 billion in annual revenue.
THE CHALLENGE
Reducing the complexity of choosing wall paint
There was a pressing gap in the paint industry since a consumer’s only way to choose and visualize wall paint was through physical swatches. It was almost impossible to figure out how the room actually looked until the time the paint actually went up on the wall.
THE TRANSFORMATION
Bridging the gap between virtual and physical experiences
Acting as a creative assistant for consumers, the application we created for our client transforms the users into designers, inspiring them through a myriad of colors, styles, and textures. The primary feature of the app, the Visualizer Tool, enables users to look at the walls of their houses embellished with colors and wallpapers. Choosing from an extensive collection, the users can try out different shades on their walls before selecting the perfect colors for their homes. This unique feature guides the customers toward making the right choice in finding the apt shade of paint that completes their homes.
THE IMPACT
Simplifying the journey of self-expression with research-backed development for digital platforms
The experience inspires and empowers users, invoking creativity by allowing them to experiment with the colors of their choice. Addressing the diverse tastes and preferences of the client’s extensive customer base, the design of the app was backed by detailed user research, including customer journey mapping and optimization, leading to a comprehensive flow while also ensuring smooth navigation. The app has achieved these impressive results:
- Digital Crest Award winner for “Best Use of Interaction Design”
- More than 1 million downloads
- 4+ rating on Google Play store
When the right teams have access to the right tools and industry knowledge, great things happen. Learn more about the expertise and resources that helped us achieve success on this project.
RESOURCES
https://www.ust.com/en/what-we-do/digital-transformation